Online Business Websites
Graphite Web Solutions - we do Online Business Websites.
Content Management System Customer Relationship Management (CRM), Email Marketing, E-Commerce and more! Read on...
We determine our project scope once we understand your business and have jointly determined your requirements with you. Anyone who can give you a price for a website without first understanding your business is making a huge number of assumptions, the biggest one is assuming you are like all the other *inset your business/services here* which we are sure you are not!
Content Managed Website
- Log In from any internet connection
- Update Website Content using a WYSIWYG Editor
- Add/Remove pages
- Add to and Remove Menu Links
- Use Content Holders to hold common content - 1 place 1 update
Our websites come with a Content Management System that is intuitive to use and we provide training for you including videos and documentation where appropriate. This means you can keep your website updated, easily amend prices or text and add/remove pages, images etc. And don't worry, we have support packages from the included 2 hours of support per year through to unlimited email and telephone support. We wont leave you to manage on your own.
The Online Business solution we use is powered by Adobe Technology so there is no need to worry about the sustainability of your website!
Integrated Customer Database
- Capture Customer Details when they complete website forms
- Record Customer interactions using Cases - this way you are kept informed about how your Customer has interacted with your business
- Record important dates - birthdays and anniversaries for email messages and offers
- Use workflows to ensure customer interaction is dealt with correctly
- Use Tasks to remind you - set a reminder date and you get an email on that date and time!
- Overall this helps you to "know" each Customer and give them a more personal service
The purpose of your online presence is to attract customers to your business and more importantly, convert them into paying customers. Many companies these days utilise Customer Relationship Management Systems to help manage their customers whether it be product support, delivering regular services or simply sending emails to encourage more business. Our online business system comes with a customer database that is integrated with the website. This means when a customer fills in a form on the website, enquires about a product or purchases something, all the details they enter are captured and stored. They can be automatically added to appropriate emailing lists by opting in and all interaction with the customer is recorded and can be used to aid marketing.
Customer Relationship Management - an important tool to manage and Keep your Customers.
Integrated Email Marketing
- Regular Newsletters - Keep your Customers informed about Offers etc
- Email Campaigns - send a set number of associated emails at set intervals
- Anniversary offers - send an email out 2 weeks before someone's birthday/anniversary
- Products with annual renewals? Set an email to send at or before the renewal
- Quick and easy way to get the same message to your Customers
Email marketing is recognised as an excellent way to help Customer retention providing it is done with their permission and is appropriate to their needs. Many companies use separate email marketing software to keep in touch with their customers. Business Catalyst comes with integrated Email Marketing linked to your website for customer sign up and linked to the CRM that holds your Customers Email addresses. Just create your email, select the email address list you want to receive the email and set it to send - you can even set the date and time you want the email to go!
Used in conjunction with the CRM by setting a reminder for your business as well as the email to your Customer, you can really make your customer feel you are looking at them as an individual rather than one of many.
E-Commerce, Blogs, Forums & More
- Integrated Shopping Cart and E-Commerce functionality
- Categorise and link/associate products
- Blog functionality
- Add Forums to get your Customers talking
- Secure zones providing areas for Customer Log In to view their details
- News and Announcements
- Web Apps allowing easy management of content, listings (eg estate agent) and more
Your website can have E-Commerce functionality with a shopping cart and product management and even stock control. Blog functionality is built in as is the ability to run Forums allowing two way interaction. News Items allow you to display tasters of big announcements etc. Easily create secure areas of your website for Customers to log in to view their specific details etc.
Graphite Web Solutions - so much more than just a website!