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Where to find your Facebook Pixel Code

Where to find your Facebook Pixel Code

Jun 25 2017, - by Steve Johnson

When you create a Facebook advert to encourage people to visit your website, sign up for a freebie or even complete a purchase, wouldn't it be great to track how successful the advert was? This is where your Facebook Pixel can help. It is a small piece of code that you create in your Facebook Adverts account and install on pages of your website that you'd like to track - ie the pages on your website where a Facebook advert may send a visitor to. ..

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Website Title Tags - Quick Check

Website Title Tags - Quick Check

Jun 16 2017, - by Steve Johnson

Web page title tags are probably one of the most important factors for Search Engines and are one of the easiest to ensure are correct. Simply put, every page on your website should have a unique title tag that tells the search engine what that web page is about. Each title should be specific to that page for the most benefit. Going through all your pages can be cumbersome but for our Business Catalyst customers, we have an app that can speed the process: ..

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Recording Your Computer Screen

Recording Your Computer Screen

May 15 2017, - by Steve Johnson

Using a screen recording is so much easier than typing - we came across Loom last week, a FREE screen recording application. Great for web designers but also website owners who want to explain an issue or amendment to their website for their web designer. ..

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What Users are Clicking on your Website

What Users are Clicking on your Website

Apr 17 2017, - by Steve Johnson

Websites, digital marketing and a plan to promote your business can really work in harmony to help grow your business and give you feedback on what is working and what isn't. Part of this monitoring is identifying what is working with your marketing and what isn't and using heat maps can provide a great insight. ..

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Afraid to Contact Your Web Designer?

Afraid to Contact Your Web Designer?

Mar 24 2017, - by Steve Johnson

Have you ever been afraid to contact your web designer? ..

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How to help a Business Grow and Develop

How to help a Business Grow and Develop

Mar 10 2017, - by Steve Johnson

The Historic Holidays Scotland website has been live for a year and has been very popular with visitors reviewing the packages, content, blog posts etc but has not been as successful from selling holiday packages as anticipated. We have therefore been working with Alison to identify other potential avenues of income including a members' area, products, EBooks and 'holiday help packages'.  ..

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Lead Generation from Competitions

Lead Generation from Competitions

Feb 12 2017, - by Steve Johnson

We've helped quite a few customers with competitions in the past and when Stewart at Blairgowrie Motorhome Hire mentioned a competition to win a 3 night break in his new motorhome, this was another opportunity for us to help. Thanks to Stewart for allowing me to share the results so far. At the time of writing (12 February 2017), the competition is now half way through and the impact has been pretty impressive:  ..

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Building Your Mailing List

Building Your Mailing List

Jan 30 2017, - by Steve Johnson

Our previous blog post looked at ideas for reaching more people and getting more customers. We are now going to look at several ways to get your potential customers' contact details to add them to your list. ..

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Ideas for getting more customers

Ideas for getting more customers

Jan 13 2017, - by Steve Johnson

We all want more customers, that's every business in your street, village, town and city all looking to attract pretty much the same people and it is getting harder and harder to attract them and to stand out from the crowd. We don't all have the budgets for huge marketing campaigns and can only afford to do small things so we need to make sure we do things smartly. ..

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Helping Increase Turnover by 20%

Helping Increase Turnover by 20%

Jan 03 2017, - by Steve Johnson

Having a nice looking website may not help grow your business.  ..

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