An example of how a Website can help a business make money - blog post image

An example of how a Website can help a business make money

Building website functionality that helps build businesses is our speciality. The above screenshot is taken from the Let's Cook Scotland Cookery School website.  It shows the 4 options used depending upon the status of the course, the four options are:

Book Now

When there are spaces on the course, the customer can go ahead and book and pay for a place, simple and the basic functionality you would expect.

Closed - Enquire

As these are cooking courses, the business owner has to purchase food for each course a day or 2 before the course. If there are spaces still available, the owner does not want someone to book the day before if she doesn't have ingredients.  Rather than close the course off, the customer has the option of enquiring about a place and the business owner can respond appropriately.  The result is the potential to sell another place rather than just close the course off.

Join Waiting List

Once a course is full, again, rather than close it off, we offer the ability for the customer to join a waiting list. This gives the business owner 2 possibilities:

  • replacing someone who cancels
  • if there are enough people in the waiting list they can create a new course and offer it to those on the list - we have done this a few times creating more revenue for the business

Hire Info

The kitchen is regularly booked for private events, rather than hide these from the website, we include them in the list of upcoming courses to let people know it is possible to hire the school. The link to hire info gives customers more info about hiring the facility.

By having this functionality within the website we have provided more opportunities for the business owner to earn money from the website rather than simply say a course is full or closed etc. It is this business building functionality that we love both identifying and implementing.

We hold monthly strategy sessions with our customers and often little nuggets like these crop up in conversation allowing us to both identify and implement a business opportunity for our clients.

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