Promoting Your Business - Getting Out of your Comfort Zone - blog post image

Promoting Your Business - Getting Out of your Comfort Zone

One of the best bits of advice I've received from several fellow business owners including Jonathon Hinshaw of Ebway Creative is to 'Get Out There'. This means getting out of your office and going to meet people whether they are potential customers or just other business owners. You probably know the benefit you get from talking to your clients, benefits that go both ways so why not utilise this as part of your promotion. 

READ MORE Read More arrow
An example of how a Website can help a business make money - blog post image

An example of how a Website can help a business make money

Building website functionality that helps build businesses is our speciality. The above screenshot is taken from the Let's Cook Scotland Cookery School website.  It shows the 4 options used depending upon the status of the course, the four options are: 

READ MORE Read More arrow
List Segmentation - blog post image

List Segmentation

Last time we looked at email frequency and identified that the frequency of sending newsletters is dependent upon your business AND your customers.  This is why we spend time with our clients to determine who their customers are and then identifying what their needs are.  If we recognise our customer's different needs then we need to take this into account when determining our newsletter lists. 

READ MORE Read More arrow
Newsletter Frequency - blog post image

Newsletter Frequency

How often do you need to/should you send out email newsletters? 

READ MORE Read More arrow
Why do Email Marketing? - blog post image

Why do Email Marketing?

Newsletter