Many say email marketing is a great way to help market your business as it keeps you in touch with your customers and can encourage them to use your services etc but it can be difficult to assess the benefits.  

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Many businesses now offer loyalty cards geared to provide discounts for their regular customers which in turn encourages them to use it more so both the business and customer benefit: 

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Continuing our theme this month with Email Marketing, this blog post will consider ideas for bookkeeppers and accountants to use to help build their email marketing lists.  

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Continuing with last weeks theme on email marketing, newsletters and list building, here is another example we implemented for our client in Crieff, Yumm Naturally.  Nadine makes her own face and body care products and natural soap - they are lovely! We did her website a year ago and provide monthly support to add blog posts, products, images, special offers etc and we try to encourage regular updates. Recognising the benefits of building an email list, we suggested Nadine use her soap samples as a 'giveaway' in turn for people signing up for her regular newsletter. The process was simple: 

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On of the reasons we choose to use Business Catalyst is it's integration and the ease with which you can link to your website from within you email newsletters. Morevoer, in helping our customers develop their businesses, we can often identify marketing possibilities for our customers to help turn their great ideas into a focused marketing effort. The idea with newsletters being they can: 

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