We can all do with more clients and whilst you may be lucky enough to be sitting back waiting for people to contact, relying on that can be a risky strategy. Being pro-active will help but what do you do? Do you stand outside your office and ask everyone walking past if they need an accountant? No, that would be extremely time consuming for very little return. We want to ask the right person at the right time ie when they are ready to consider employing you.
When you create a Facebook advert to encourage people to visit your website, sign up for a freebie or even complete a purchase, wouldn't it be great to track how successful the advert was? This is where your Facebook Pixel can help. It is a small piece of code that you create in your Facebook Adverts account and install on pages of your website that you'd like to track - ie the pages on your website where a Facebook advert may send a visitor to.
The Historic Holidays Scotland website has been live for a year and has been very popular with visitors reviewing the packages, content, blog posts etc but has not been as successful from selling holiday packages as anticipated. We have therefore been working with Alison to identify other potential avenues of income including a members' area, products, EBooks and 'holiday help packages'.